Okay, not really but I’ve been trying new styles purely for an advert in issue #4 of Fenton Hud.

I don’t want to reveal the setup as it’s a bit of a big one that I want people to experience when you read the book but it leads in to this advert for the new (no, really, this is fake, Fenton Hud book).

My initial idea was to actually make a plasticine model of Fenton and having him posed in front of a London landmark (I swear my better half gave me side eye when I mentioned the idea) and the concept would be very 80’s Miami Vice vibes but also giving the idea of a big Hollywood blockbuster. So with that I came up with this logo;

(I swear that the Fenton Hud bit wasn’t meant to imitate the Star Trek The Next Generation logo but the more I looked at it I was like ‘heeeyyyyy’).

Anyways, as the idea bounced about in my idea I had a different image in my head which was going to be more scratchy and (god help me for saying this as I’m a 51 year old dude) ‘street’. *cringe*

So I did a really rough sketch, scanned it and just worked away on it and from that I realised I needed a new logo that more suited the end result of this new iteration of Fenton and came up with;

I’ll totally admit I went through some of Jim Mahfood’s gorgeous work for inspiration on this. After that I found a great photo I’d taken around Whitehall which, although not very landmark-y in itself, I figured worked nicely for advert.

But hey, what do you think?

Oh! Announcement! On other (awesome, awesome, awesome) news we have a table at Sequential Scotland Comic Con! We had such a great time last year and it’s so amazing to be back there and in Glasgow again!

Anyhoo, with that news I need to get back to finishing the last five pages of Fenton Hud #4 so I can go and get it printed in time for Glasgow! More soon!

Bear hugs!