{"id":531,"date":"2026-05-18T17:20:04","date_gmt":"2026-05-18T16:20:04","guid":{"rendered":"https:\/\/bearritopublishing.com\/?p=531"},"modified":"2026-05-18T17:20:09","modified_gmt":"2026-05-18T16:20:09","slug":"new-style-new-logo","status":"publish","type":"post","link":"https:\/\/bearritopublishing.com\/?p=531","title":{"rendered":"New style, new logo!"},"content":{"rendered":"
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\"\"<\/figure>\n<\/div>\n\n\n

Okay, not really but I’ve been trying new styles purely for an advert in issue #4 of Fenton Hud.<\/p>\n\n\n\n

I don’t want to reveal the setup as it’s a bit of a big one that I want people to experience when you read the book but it leads in to this advert for the new (no, really, this is fake, Fenton Hud book).<\/p>\n\n\n\n

My initial idea was to actually make a plasticine model of Fenton and having him posed in front of a London landmark (I swear my better half gave me side eye when I mentioned the idea) and the concept would be very 80’s Miami Vice vibes but also giving the idea of a big Hollywood blockbuster. So with that I came up with this logo;<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

(I swear that the Fenton Hud bit wasn’t meant to imitate the Star Trek The Next Generation logo but the more I looked at it I was like ‘heeeyyyyy’).<\/p>\n\n\n\n

Anyways, as the idea bounced about in my idea I had a different image in my head which was going to be more scratchy and (god help me for saying this as I’m a 51 year old dude) ‘street’. *cringe*<\/p>\n\n\n\n

So I did a really rough sketch, scanned it and just worked away on it and from that I realised I needed a new logo that more suited the end result of this new iteration of Fenton and came up with;<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

I’ll totally admit I went through some of Jim Mahfood’s gorgeous work for inspiration on this. After that I found a great photo I’d taken around Whitehall which, although not very landmark-y in itself, I figured worked nicely for advert.<\/p>\n\n\n\n

But hey, what do you think?<\/p>\n\n\n\n

Oh! Announcement! On other (awesome, awesome, awesome) news we have a table at Sequential Scotland Comic Con! We had such a great time last year and it’s so amazing to be back there and in Glasgow again!<\/p>\n\n\n\n

Anyhoo, with that news I need to get back to finishing the last five pages of Fenton Hud #4 so I can go and get it printed in time for Glasgow! More soon!<\/p>\n\n\n\n

Bear hugs!<\/p>\n","protected":false},"excerpt":{"rendered":"

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